| (Alpharetta,GA) – Monday, December 03, 2007 The toy world hasn’t stopped buzzing since Bright Starts™ introduced Baby’s PlayPlace™ earlier this summer. A true evolution of the traditional play gyms, this innovative infant play environment has appeared in several powerhouse publications including Redbook, Parents, Parenting and Babytalk.
In contrast to traditional infant gyms that babies quickly outgrow, Baby’s PlayPlace™ is a convertible infant play environment designed to grow with baby throughout multiple developmental phases. Featuring colorful, high-contrast patterns and a whimsical garden-theme, Bright Starts™ Baby’s PlayPlace™ comes with seven developmental toys including:
- Multi-Use Electronic Lighted Lady Bug featuring parent and baby-activated modes, volume control, dancing lights, and 25 minutes of melodies – it is also ideal for on-the-go or attaching to baby’s other play areas around the house
- Sunflower Mirror is extra-large to promote self-discovery
- Plush Caterpillar has different textures for tactile stimulation
- Plastic Lady Bug with spinning rattle belly is designed to enhance auditory development
- Soft Bee Teether is water-filled to soothe baby’s gums
- Two large Bug Links, plus eight Fun Links™, for adding additional Bright Starts™ toys
Bright Starts™ Baby’s PlayPlace™ retails for $79.99 and is available at leading U.S. and International retailers.
2007 Awards
Baby’s PlayPlace™ has earned some of the toy world’s most prestigious awards this year, including:
- “Parenting Magazine Toy of the Year”
- Parenting Magazine, a trusted resource for parents seeking general and in-depth information, spends months of hard work putting toys to the test to determine which will earn their coveted “Toy of the Year” label. The magazine’s goal is to find the sturdiest, safest, most innovative and educational toys around. They rely on a team of the toughest critics in playgroups, daycare centers, and families countrywide to conduct testing and select the year’s best toys.
- “Parents Magazine Top Toy”
- With over 2 million in total circulation, Parents is one of the nation’s top family publications. Massive amounts of toys are submitted to the magazine in hopes of attaining “Top Toy” status. To evaluate these toys, a group of Parent’s editors and readers come together to conduct testing, evaluate what’s new and fresh, and find out what experts are saying. Top toys are then selected for children of each different age group.
- “Dr. Toy Top 100 Toys of the Year”
- Dr. Toy, Stevanne Auerbach, PhD, is one of the nation’s and world’s leading experts on play, toys, and children’s products. Each year, after spending a great deal of time reviewing large quantities of products created by myriad manufacturers and designers, she selects the Top 100 Toys of the Year. Her selection criteria include factors such as cost affectivity, lasting value, appropriateness and safety standards.
- “The National Parenting Center Seal of Approval”
- The National Parenting Center’s Seal of Approval program is an independent testing procedure conducted to judge a variety of products introduced and marketed to the parent/child consumer market. The testing involves a multi-step process conducted over an eight week period. The testers are encouraged to play with, build, read about and judge by the reactions of the children, each product’s quality.
About Kids II, Inc.
| One of the world‘s fastest growing toy companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also hold the license to design and manufacture products for Baby Einstein™ and Boppy®. The company‘s award-winning products have revolutionized the industry time and time again.
Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong and Mexico.
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