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Smiling baby in a Bright Starts high chair

Explore Bright Starts’ Brand Collaborations

Beloved brands meet the newest generation through baby toys and gear that grow with your family – and your fandom.

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Baby riding in a Ford truck baby walker
Ford

Hallways Become Highways

Fuel their next adventure with Ford-inspired baby walker designs that combine iconic automotive style with features made for moving, learning, and revving up playtime.

Mom pulling two kids in a John Deere stroller wagon
John Deere

Built for Growing

Bring a little John Deere fun to “field” trips and everyday adventures. Green up and gear up with wagons, walkers, and more!

Mom and baby playing on a Disney Baby water play mat
Disney Baby

Enchanting Essentials

Since 1999, Disney and Bright Starts have teamed up to bring beloved characters to family must-haves, from newborn toys to baby playmats and more.

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Toddler with mom next to a Disney Junior Minnie Mouse potty seat
Disney Junior

Little Adventures, Big Growth

Our Disney Junior collection gives parents smart solutions for everyday routines, new independence, and the next chapter of childhood.

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Baby doing tummy time on a Disney Pixar Finding Nemo play mat
Disney Pixar

Playtime Powered by Pixar

Immerse your baby in the imaginative worlds of Pixar. Navigate new stages and build new skills with familiar faces like Nemo, Buzz Lightyear, and Lightning McQueen.

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